Whether you are building an app or a house, you need a design and a mind map to do it effectively. Similarly, before building a website, we need to map out its architecture. It means that you need to come up with website building strategies before you create a website. Your website’s structure may determine how good your user experience and help you reach your business goals. Moreover, when your user experience is great, your search engine ranking would do so, too. That is why designing your website in a way that is easy to navigate is important to retain the audience.
How can you build a good site framework, you ask? Below are a few website building strategies which you can use while building your website’s architecture:
5 Website Building Strategies that We Recommend
1. Identify your objectives
While building the website’s architecture, it is important to determine the goals of the business. This will allow you to make more sane decisions in designing your website. For example, if you want to sell a digital file like an ebook, then there must be a download button.
2. Know your target audience
It is very important to know your target audience’s preferences. The best way to do this is to observe how several members of your target audience use a sample page. What sort of navigation and information flow do they like? How do they like to receive information through your website? Should there be videos on your website? Do they go to the footers or the sidebar to find calls-to-action? This can make navigation for your consumers easier.
3. Know your content
Before you start designing your website, make sure that you have all your content planned out. To decide the best website architecture it is important to know what it is being structured for. If you structure it before knowing your content, you may waste resources from changing it from time to time. Also, using SEO in your content can really put you ahead in optimizing the website’s outreach.
4. Build strategic sitemaps
Before moving to how to design your website, it’s important to build a skeleton by putting down the navigations. How many pages your website needs to have? How should each page connect to the other and how to make your primary and secondary navigations work? To ensure web design efficiency, it is best to consult with experts from different from niches.
5. Keep a design-development equilibrium
The visual appeal of your website should not come at the expense of its wireframe development.
Broken codes, error in navigation, roadblocks faced by the users are examples of poor development. Hence, the collaboration between developer and designer is vital. In order to properly develop a website, its architect must have a great understanding of user interface and experience.
Measure the Success of Your Website Building Strategies
How can you measure the success of your website building strategies? You can do so by simply testing a prototype!
Once you have a business web page all set up, it’s best to observe your users’ behavior. How do they navigate the site? Do they run into any problem or difficulty?
Do they easily find calls-to-action? Asking these questions is necessary to ensure that you won’t have to modify it all the time and waste resources.