Today’s post is going to continue the conversation about tools to grow your business.

In our last post, we discussed several direct ways to grow your health, wellness or fitness business.  In that post, we explained some of the tools that will help you create a strong foundation, keep your clients engaged and attract new business. We even give some specific examples of tools to make your business run at it’s best. You don’t want to miss all the resources…


If you are a health, wellness or fitness professional, then you already know the value of improving your self.  In fact, you have made a career out of helping others to do so. But, oftentimes we get so busy managing our business that we don’t invest time in improving ourselves.

Improving yourself is perhaps the most important part of growing your business.  If you don’t evolve, neither will your business. Tools to Grow your Business for Health, Wellness and Fitness Professionals

It’s not easy to be intentional about self-improvement, but if you aren’t intentional, it won’t happen.  We have several suggestions on what to invest your time in. But, first you need to set time aside specifically for this.  Add it to your schedule. Set a few hours aside each week, or even better, a block of time each day.

So what are the best tools to grow your business through self-improvement?  Here is a list of our top recommendations:

Indirect Tools to Grow Your Business


We know this isn’t a unique suggestion.  But research continues to show that successful leaders in the business world invest time to read daily.  If you want to be a leader in your field, you need to do the same.

But what should you read?  First, make sure that you are continuously reading about your field of practice.  If you are a chiropractor, you should be reading medical articles and keeping up on current research.  As a fitness trainer, you should continue to study human anatomy and stay updated on fitness trends. If you are a massage therapist, be sure to seek out articles and books to improve and expand your techniques and tools.

In addition to resources specific to your field, you should also be reading books about being a business owner.  Most health and wellness professionals get their education in health and wellness programs. Which is great. But these programs don’t usually teach the entrepreneurial skills necessary to start and grow a business.

Of course, you may be an amazing chiropractor, personal trainer, massage therapist or other health and wellness professional.  But you also need to build your business skills. Here are a few of our favorite books to help:

Written by the business world’s new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today’s crowded marketplace.

Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating ‘blue oceans’: untapped new market spaces ripe for growth. And the business world has caught on – companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching “must read” status among smart business readers.

  • The E-Myth Revisited Why Most Small Businesses Don’t Work and What to Do About It  By Michael E. Gerber

Tools to Grow your Business for Health, Wellness and Fitness ProfessionalsIn The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

While most people operate with only three degrees of action: no action, retreat, or normal action.  If you’re after big goals, you don’t want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also known as the 10X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams.

The 10X Rule unveils the principle of “Massive Action,” allowing you to blast through business cliches and risk-aversion while taking concrete steps to reach your dreams. It also demonstrates why people get stuck in the first three actions and how to move into making the 10X Rule a discipline. Find out exactly where to start, what to do, and how to follow up each action you take with more action to achieve Massive Action results.

    • Learn the “Estimation of Effort” calculation to ensure you exceed your targets
    • Make the Fourth Degree a way of life and defy mediocrity
    • Discover the time management myth
    • Get the exact reasons why people fail and others succeed
  • Know the exact formula to solve problems

Extreme success is by definition outside the realm of normal action. Instead of behaving like everybody else and settling for average results, take Massive Action with The 10X Rule, remove luck and chance from your business equation, and lock in massive success.

Tools to Grow your Business for Health, Wellness and Fitness ProfessionalsNew York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.

When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

Continuing Education

Continuing education is an obvious way to grow your skill set.  It is also required for most health, wellness, and fitness professionals.  It’s important to continue to improve the skills related to your field. 

But don’t just limit your classes to topics directly related to your field.  You can also find so many online or in-person courses that will help your business.  Some popular topics of online courses include marketing, social media management, advertising, email marketing, etc.

If you use a program to manage your scheduling, payment processing, payroll or finances, chances are they offer video tutorials.  Take the time to watch them. Most business owners are not using these programs to their fullest potential. You may be thrilled to learn about certain features that can help streamline your day-to-day activities.


Youtube?  Really? Yes, really.  While there are a ton of useless videos available on Youtube, there are also a ton of really great ones. Tools to Grow your Business for Health, Wellness and Fitness Professionals

Want to improve your sales technique?  There are videos for that. Need a little motivation?  There are videos for that. Want to learn more stretching techniques for your client with hip pain?  There are videos for that. Want to learn how to use social media for marketing? There are videos for that too.  There are seriously videos for every topic you can think of.

We can’t possibly list all the videos that we recommend, but here are a few of our favorite channels by topic (and their info so you know what you are getting yourself into).

Social Media Marketing

Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations.

In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy.

Gary is a board/advisory member of Ad Council and Pencils of Promise and is a longtime Well Member of Charity: Water.

Gary is a highly sought-after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber.


The best “How To” videos, Case Studies, Interviews and Education for Entrepreneurs. Created by Entrepreneur Patrick Bet-David to provide value and entertainment. Valuetainment is now referred to as the best channel for entrepreneurs on YouTube.

Valuetainment Posting Schedule:
Monday- Motivation
Tuesday- How to Video with Patrick Bet-David
Thursday-  How to Video with Patrick Bet-David
Friday- Case Studies with Biz Doc Tom Ellsworth

About PBD:
During the Iranian Revolution of 1978, Patrick’s family had to escape to survive and ended up living at a refugee camp in Erlangen, Germany. At 12 years old Patrick found himself collecting cans & beer bottles to raise money that could help his family and get him a Nintendo. These childhood experiences had a major impact on his perspective of freedom, hard work and entrepreneurship. Today, he is an active YouTube creator, author and CEO of PHP Agency, Inc. a financial services company with over 2,300 agents in 48 states.

Increasing Revenue through Sales
Grant Cardone 

Grant Cardone is a NY Times Best Selling author, recognized international sales training expert, and motivational speaker on finance, sales, and business expansion. He is founder and CEO of three multi-million-dollar businesses. Catch him on the Today Show, Fox and Friends, CNBC and Access Hollywood.

Visit for his latest blogs, news, tips, training, and where to catch him LIVE!

#MaxOut with Ed Mylett

Subscribe now if you are ready to Transform Your Mind, Enhance your life, and CHANGE THE WORLD with me, TOGETHER.

You aren’t watching this video by accident. As a firm believer in God, I believe we were brought together to achieve something greater than me, greater than you, for the greater good of humankind.

Subscribe now and join my mission to change the world. I have seen and experienced, the power of the mind and what one can achieve when they are able to take control of, reprogram and optimize their mindset.

This channel will give you the tools, education, experience, motivation, encouragement, the exact tactics and cutting-edge strategies to support you in becoming THE BEST VERSION OF YOURSELF.

I will SHOW you just how to MAXOUT your mind, body, spirit, biz, $, relationships, and overall happiness and fulfillment.

Health and Wellness

Bedros Keuilian 

Welcome to my YouTube channel! I’m Bedros Keuilian, and you’re here because you know that service and impact are the only real way to achieve wealth and freedom. That’s why I created this channel to give you the tools, strategies, and mindset you need to turn your business or idea into a massively profitable empire.

I release new videos every Monday, Wednesday, and Thursday.
– On Mondays and Thursdays, I post short advice videos and clips from my guest appearances on podcasts.
– On Wednesdays, I post episodes of my own podcast, the Empire Podcast Show, with my cohost Craig Ballantyne.

Make sure you hit subscribe and comment on my videos! My mission is to serve, and that means keeping in touch with you and helping you on your path.

Motivational/Inspirational/Life Coaching

Tom Bilyeu

Welcome to my YouTube channel! I’m Tom Bilyeu and you’re here because you believe that human potential is nearly limitless, but you know that having potential is not the same as actually doing something with it. So, our goal with this YouTube channel is to introduce you to the people and ideas that will help you actually execute on your dreams.

I drop new videos every Monday, Tuesday, and Thursday.
On Mondays, I release a motivational video meant to inspire you all to take action. I’ll punch myself in the mouth if it’s all just empty motivation.
On Tuesdays, I have a long-format interview with elite entrepreneurs, athletes, and more!
Every other Thursday, I release our new show, Health Theory, where I interview the top health experts in their respective field and share those findings with you!

Tony Robbins

Tony Robbins is a catalyst for change and a strategist for success. He creates change in minutes, when normally it couldn’t be accomplished in years.

Lewis Howes

Lewis Howes is an American author, entrepreneur, and former professional Arena League football player. He hosts The School of Greatness, a talk show distributed as a podcast. Learn and hear the stories from various successful people around the world, become inspired, motivated and educated with the SCHOOL OF GREATNESS.

Visit Him On:

Networking Events

Local networking events are great, they are a place where like minded individuals gather with the purpose of connecting with others.  And you never know who you may connect with.

A few benefits of networking include: Tools to grow your business

    • Staying up-to-date on trends by talking to others in your field
    • Learning from guest speakers.
    • The opportunity to speak with leaders and influencers that you may not get to connect with in a workspace.
    • Gaining motivation and inspiration from the people and energy you are interacting with.
  • The opportunity to recruit new employees (if that is your role).

There are networking events going on all the time, spend a little time searching online, including on social media, to find a few events near you.


Finding a mentor who has more experience than you is an incredible way to grow.  Often times as entrepreneurs we think that we have to figure everything out on our own.  But having a mentor will help you navigate unknown territory.

Mentors can provide guidance when it comes to areas of business that we are not familiar with.  They can also look at your business with a more objective perspective which means they can provide valuable feedback about things that may not be working as well as you think.  The constructive criticism of a mentor will help you to see your shortcomings and allow you to correct them.

Mentors can also provide encouragement when things get tough, and things will inevitably be tough sometimes.  Learning from your mentor’s experience can save you time, frustration, and maybe even your business.

There are multiple ways to find a mentor.  One is to attend networking events and start building relationships.  There are also professionals that charge for mentorship.

Or you may already have a specific person in mind who has the business skill set you admire.  Seek out time with that person and ask for their support as a mentor. That may seem like a lot to ask of someone, but you never know until you ask. Many entrepreneurs enjoy giving back by investing in other entrepreneurs.

Focus Groups

The heart of a focus group is simple…listen to your clients.  This can be done in one of two ways. You can hire an outside company to gather information from your clients.  Or you can do it yourself.

If you are going to create a focus group on your own, there are a few things to consider.

First, make sure the purpose of your group is clearly defined.  Ask yourself “what do I want to find out?” Setting clear goals in the beginning will help you to stay on track.

Next, define your target audience.  If you want to learn from clients who have not participated in certain programs, reach out to them specifically.

Thirdly, create questions and conversation starters that will help you gather the information you are seeking.  Aim for open-ended questions that will elicit more information. Avoid questions that can be answered with “yes” or “no.”  Follow up each question with a probe such as “why do you feel that way?”

Of course, you will need to find a location for your focus group to take place.  If your facility has the room, you can host there. Otherwise, you will need a small conference room or meeting room at a local cafe or restaurant.

You will want to recruit about 15 participants and assume that a few won’t attend.  Most organizations offer some sort of thank you gift such as a gift card or cash. Be sure to provide refreshments and let potential recruits know that they will be available.

During the focus group, have one moderator to ask questions and probe for information and at least one other person taking notes.  Some organizations videotape the group as well. If you do this, make sure that your recruits know in advance so they aren’t surprised or uncomfortable.

Finally, set some time aside to analyze the data that you have gathered.  And create an action plan to make any necessary changes that you have learned about.

–This is a long list of items, but it is not exhaustive.  It’s not important exactly how you are investing in yourself, but it is important that you make it a priority.

Are there some ideas that we left out?  Leave us a comment below…we’d love to hear how you are growing yourself and your business.

Social Media Marketing Strategy

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