There is no standard, generic method in measuring the success of a website.  Despite variations in quality standards, a successful website must be evaluated regularly to monitor their performance and continually improve it. This process, however, is not as easy as you think that is, it takes time, effort and resources. This is a necessary pain since your website has the power to help you get ahead of your competition. Hence, to create a successful website, you’ll need to know what to do before you launch the site and after.

What exactly makes a website successful? How do you set up your website for success both now and in the future?

Factors Affecting the Success of Your Website

There are several factors you should consider before you publish your ideas to your website. Here are some of the factors which affect the success of your website:

1. Clearly define your website goals

People build websites for different reasons and you should clearly define yours. These may range from setting one up for your business down to just trying to make a name for yourself.

Set a primary goal, and make a game plan on how to create a successful website for your brand.

    1.1 Pick a domain and Hosting provider both of which must make sense

Pick a  domain that makes sense to your business and one that would be easy for your audience to relate to.

For hosting, consider all the provisions in the hosting package and ensure the package suits your websites needs.

2. Select a sensible domain and hosting provider

Pick a domain that makes sense to your business and one that is relatable to your audience.

For hosting, consider all the provisions in the hosting package and ensure the package suits your websites needs.

3. Optimize your website’s design for your audience and for search engines.

A successful website should be accessible and easy to use and navigate, and your website should embody these, too.

Moreover, your core pages and landing pages should be structured in a way that optimizes your CTA.

4. It’s time for Design

Unless you are a developer, you have two options. These options are:

a) Use a website builder or

b) hire a professional designer.

A successful website builder would work best for basic sites with limited functionalities. For a serious design job, get a professional designer to help.

Also, consider which platform your website is built on.

5. Write your web content and optimize it for SEO

One of the most critical aspects of your website is your web copy. If you get it wrong, even Google will not forgive you let alone your readers. If you can’t do it right, get a copywriter to do your copy.

6. Review all your pages for errors and launch your site

Make sure you confirm all your pages to be free from common mistakes of design, content, and SEO. Check your pages and ensure all CTAs are working correctly and are clearly visible. Test your website across different browsers and device resolutions.

Post-Launch Strategies in Building a Successful Website

Now that your new website is up and gaining traffic, it’s time to make the next step. Here are some steps in building a successful website for your brand:

1. Monitor your site’s performance

  • Understanding how your audience uses your website is important to ensure its success. Use analytics to understand your audience and traffic sources
  • Use heat mapping and in-page analytics that will help you understand your website’s user experience
  • Monitor any downtimes and talk to your hosting provider should you notice changes in uptime.
  • Continue adjusting and optimizing your pages every so often based on the reports and feedback.

2. Listen and learn from your users and the community

  • Read what your users are saying about your website’s user-friendliness and its content.
  • Read comments on your blog, social media pages, analytics reports, customer service channels and touchpoints that you may have.

3. Implement post-launch SEO strategies and develop a marketing strategy/plan

It’s time to implement SEO strategies that you couldn’t do without the site. Get valuable backlinks, optimize your social pages, venture into YouTube and build your local SEO.

Your marketing plan should include things like paid advertising on all fronts and content marketing. Use tools to help you build your subscriber list.

In the end

Building a successful website requires strategy. It’s more than just putting pages together and advertising it on Facebook. Your website is your all-time marketing tool and the front door of your business. Make the best out of it, and you may just reach your marketing goals in no time.

Are there some ideas that we left out?  Leave us a comment below…we’d love to hear how you are growing yourself and your business.

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