Online fitness challenges have seen a surge in popularity in 2017. We expect that this will only increase in 2018. After the holiday season, with spring and summer slowly but steadily coming closer, people traditionally become more conscious about their health and physical appearance. No wonder so many gym memberships are sold during this period. These first months of the year offer a great window of opportunity to market any health and wellness services. Hosting an online challenge is a great way to grow your health and wellness brand!
There is a huge amount of different fitness and sports challenges which you can offer. Many online challenges focus on a specific subject or area of the body. For instance, with the 28 day Ab Challenge, your workouts will focus on core movements. The main goal is to really see a result at the end of a challenge. In fact, that is a key factor for success; an online challenge is very much result oriented in a short amount of time. This model works well with the main audience on social media, who are not specifically known for being patient.
Why Online Challenges are Appealing to your Target Audience
By organizing an online fitness challenge you give your target audience exactly what they are looking for: something to focus on right here and now. Endeavors that will take more than a year to show results are not so attractive for most people in this demographic. Most online fitness challenges are designed in such a way that the participant only commits a short amount of time each day. A 28-day shred, for instance, makes you do a short workout of 20 minutes each day. Those exercises are able to be performed in the house and are often easily integrated into a normal daytime routine. This is enticing to many people since it can be difficult to make time to go to a gym when dealing with a busy schedule. A challenge like this fits much better with the way how they organize their days.
Make an Online Fitness Challenge Work for You
Online fitness challenges come in many forms, but overall the most popular and effective ones have an affordable fee. Compared to a membership at a gym and hiring a personal trainer, this fee is of course way more affordable and attractive for clients. Paying a fee to join a challenge creates a sense of obligation for the clients…they are more likely to commit and engage if they are financially invested as compared to signing up for a free challenge. For you as a trainer, launching an online fitness challenge can provide an increase in your income; you can ‘train’ many more clients in a month via an online challenge than in real life. If your program has a fee of $50 and you get 200 customers to sign up, you will bring in $10.000! Not bad for a month’s work.
In addition to the income, you will also be building your mailing list with the names and emails of the clients who are participating in the challenge. This will allow you to reach them in the future with other services or products that they may be interested in. And, because you know their interests, you will be able to target your communication very specifically to their needs.
Online fitness challenges also serve as a great way to get free promotion for your brand. Dedicated participants to an online challenge want to share their efforts and results with their followers. There is a good chance that photos of the challenge end up on Facebook and Instagram. With the name of the challenge added as a hashtag. A perfect marketing opportunity!
An online fitness challenge doesn’t have to cost much to organize, creates a great buzz around your brand and helps your customers to reach their goals…it’s a win-win-win! This is the best time of the year to launch a challenge. Contact us today. We can help you set up your own branded online fitness challenge!