As a health and wellness professional, you need to create a solid marketing strategy to help you stand out in this highly competitive market. By now, you know that a great website is a must, but when budgeting for your website, don’t forget to include the cost of a professional photographer too. It may not seem like a necessary cost, but let us explain a few points…
Why you need a professional for your fitness photography:
Think of it as your first chance to make a connection with your potential clients. Using custom photos of you and your team allows you to send the right message. Original photos give you control over your prospective client’s reaction. When someone comes to your website, you want them to feel inspired by what they see, which will motivate them to contact you. If they think, “that person really knows what they’re doing!” they are more likely to choose your business over others that offer similar services.
Stock photos seem like a great idea.
They are affordable (and even free sometimes) but they are generic, and won’t help you express what your brand is about. Website visitors know the difference between a stock photo and a photo that authentically represents a company. You want your viewers to get to know the real you and the people on your team, and see the services you offer. A professional photographer will know the best way to show off what you’re all about.
As the saying goes: “You never get a second chance to make a first impression.”
The fact of the matter is that you won’t meet many of the potential clients that visit your website, your site has to do all the talking. If they see generic photos of stock models, they may not stick around long enough to find out about you. In fact, many visitors leave in less than 5 seconds! Yikes! That is not a long time to grab their attention! Make sure the first thing they see will pull them in and make them want to find out more about you and your business.
You are not a photographer!
You may have an amazing camera and think that it’s no big deal to create great photos. You are wrong. It’s possible to use a high-quality camera and take mediocre or even bad photos. Doesn’t it make you crazy when you see unqualified gym-goers taking on the role of a personal trainer without any education or experience? Not just anybody can do your job! People who want to become more fit and healthy benefit from your expertise, guidance, and experience – going out & buying the latest and greatest equipment is not going to cut it. The same thing goes for professionally trained photographers. They not only have the proper equipment and lighting tools, but they have the experience and skills to use that equipment to communicate your message.
The point is that if your photos look amateur, it makes you look like an amateur. If your photos look generic, it makes you look generic. We know that isn’t true, but potential clients only know what you show them with your marketing efforts.
You have worked to build your skill set and experience so that you can offer top-notch services. Now it is time to take your vision and create something eye-catching and authentic that will encourage prospective customers to choose you!
Call us today to discuss hiring a photographer who knows how to make you and your business look amazing. We will help you promote your fitness business in the best way possible.