Social Media Marketing for Your Fitness Business

Social Media Marketing for Your Fitness Business

This Week’s Topic:  How to use Social Media to Market your Fitness Business

There is so much to learn about using social media for marketing and one blog post will not cover it all…but we will try to give you the basics so you can get started marketing your fitness business right away.

  •  Do your research

    If you have been following this series you have already narrowed your target market and now you can put that knowledge to use.  Go online and read content that is currently attracting your audience.  See where they are engaged.  See what they are posting themselves.  Join in the conversations to find out what matters to them.  This will allow you to create content that they will value.

  • Be picky Social Media Marketing for Your Fitness Business

    There are so many social media outlets available today and there will be even more in the future.  Choose one or two different platforms and focus your efforts there.  This is another opportunity to do research.  What social media platforms are your ideal clients using?  If they are active on snapchat, then don’t spend a lot of energy on twitter.  Don’t worry about not reaching everyone…remember that it’s about the quality of interactions, not the quantity.

    Each social media platforms and each has it’s own strengths, here are a few of the main players:

    • Instagram is a very visual platform.  If you have the photo skills (see some tips below) and are running a business that is based on aesthetics, this is the platform for you!  As an example if you run a recipe blog or you work with figure competitors, posting photos of your recipes and clients would be a great way to bring attention to your business.  Your eye catching photos are guaranteed to get lots of likes.
    • Be aware that many followers do not read a lot on Instagram, this platform is less likely to start conversations.
    • With the newer Instagram Stories, you are able to share your day or a conversation easily.  This feature is similar to Snapchat and attracts the same younger crowd.
    • Instagram doesn’t allow active links except for in your bio, so followers have to do some work to get to your website or blog post.
    • Facebook is the single largest social media platform out there and it now attracts clients from older age brackets.  If you are looking to attract clients in their 40s and above, this is the platform to focus on.
    • Facebook is more conversational.  Because of the format, followers are more likely to see what you have written instead of just your photo like on Instagram.  Also, if a follower comments on your post, their friends will see this activity bringing a lot of potential attention to your page.
    • If you are looking to attract Millenials, Snapchat is the tool for you.  As many younger individuals are moving away from the social media platforms that their parents are using such as Facebook.
    • Snapchat allows you to really tell your story and shows the personality of your business (Instagram is now doing this as well)
    • Be aware that each snap only stays live for 24 hours so if a potential client sees your information but doesn’t act, they won’t be able to access it again.
  • Be responsive

    Be sure to stay active on your social media accounts.  We know that it can be annoying to keep all of your notifications on, but you don’t want to miss an opportunity to connect with your followers.  If someone sends you a message or comments on your post you want to respond quickly…this will start online conversations that will allow clients to connect with you.

  • Take good pictures.

    This one seems pretty obvious, but if you scroll through any social media platform, you will see plenty of businesses that post poor quality images.  You don’t need a fancy camera or any expensive tools, your smart phone will do the job.  Here are a few tips on taking a good photo for social media:

    • Use the rule of thirds – imagine your photo with vertical lines dividing it into thirds.  You want the focus of your image to be mainly in the left or right third.
    • Use natural lighting if possible – outdoors is great, but in your gym you may want to be near a window (not with the window directly behind the subject).
    • Check the background – Do a quick scan of the background of your photo in advance.  Make sure there is no excess clutter or extra people that will ruin your shot.
    • Try multiple angles – try taking multiple photos from different angles to see which one looks best for your post.  You may like one better than the rest, but you may also have a few great shots to turn into a collage.
    • Use a photo editing app to add filters, wording, frames and more.  A few of our favorites are Aviary, Pixlr and Canva.  For just adding text we like InstaQuote and WordSwag (which also allows you to add your logo to each photo).
  • Don’t always sell

    The goal of your social media accounts is to create relationships with your followers.  You will not do this if you are constantly selling.  Be sure to create content that simply gives your clients something of value.  For example most of your posts should be motivational quotes, encouragement, exercise tips, workouts, etc.  If you fill your social media accounts with sales, you will lose followers fast.  A good rule to follow is that for every sales post you should share 3-4 non-sales posts.

  • Share

    If you want others to share your posts, you need to do the same.  Find other resources that are not direct competitors, but that may also be valuable to your clients.  For example, if you are personal trainer, find a few local health food stores or restaurants and share their recipes, sales and tips on your page.  Your clients will love the information and the other businesses are more likely to share your posts.

  • Pay Attention

    Pay attention to which posts are working and which ones are not.  What images are getting the most “likes” and which ones are sparking conversations?  You want to mimic those.  So many different factors can be at play: What time was it posted?  Are there certain colors that are getting attention?  What font did you use?  Did you use specific hashtags?  It may feel like it would be impossible to figure out what is attracting customers, but if you really focus, patterns will show up and you will start to see what is working best.

There is so much more to cover regarding social media for marketing, but this is a good place to start.

Have you successfully used any of the tips above?  We’d love to hear about your experience…just leave us a comment below!

Building your Business Connections to Grow Your Business

Building your Business Connections to Grow Your Business

Building your Business Connections to Grow Your Business

As a fitness professional, you are already aware of the need to market yourself to potential clients, but those aren’t the only relationships you should be building.  Building your business also means building business connections. Creating a team of professionals that you work with will create more credibility and will help you provide your clients with the best results.

Who should you build relationships with?

1. Nutritionists and Dietitians

You may have a good idea on how to help most of your clients with their nutritional needs, but there will likely be many who need more than you are able to provide.  For example, you may have patients with specific medical needs or food restrictions that you aren’t comfortable working around. Or perhaps you have a client who is looking to prepare for a competition and you don’t have the experience to help them reach their goals.

Knowing a few solid nutrition professionals that you can refer to will be a huge benefit to your clients.  Make sure you know who you are referring to; it’s important to meet with a few nutritionists or dietitians and ask some questions about how they can help your clients, ask about cost, location, if they accept insurance, how to best refer clients, etc. Building your Business Connections to Grow Your Business

2. Chiropractors

Most fitness professionals recommend that their clients see chiropractors for both maintenance and for injuries.  But instead of just recommending a chiropractor, have a list of trusted chiropractors that you can suggest. Your clients trust you and many people are hesitant to see chiropractors so you having a specific referral will make them more likely to follow through.

Again, be sure to know who you are referring to by doing your research.

3. Massage Therapists

Good massage therapists are not easy to come by.  And massage therapists who can provide real, deep-tissue or soft tissue work that will help your clients on their fitness journey are even harder to come by.  Most clients don’t know the difference between getting a massage to relax at a spa and getting a massage to improve their athletic performance. You can show them the difference, and they will thank you for it when they see the benefits in their workouts.

In order to find a  few good referrals, you may have to try a few massages yourself, but it’s worth the sacrifice.  In this case, it would be wise to have a few male and female massage therapists since some clients may be more comfortable with a certain gender.

4. Other Personal Trainers

What?!  You should have a list of other personal trainers to refer to?  Absolutely! Here is why: you can’t possibly be the right fitness professional for every client and when that is the case it’s a great plan to have someone who can help them.  When that happens you build trust and rapport with your clients and that will go a long way in the community. Plus you can create reciprocal relationships with other coaches and trainers.  If you specialize in weight loss and you have a client who is looking to start powerlifting you can refer to your colleague who specializes in powerlifting. In return that coach may redirect his weight loss clients to you.

Not only does this help you and the other coach create lists of ideal clients, but it also creates a great fitness environment within gyms and within the community.

Building your Business Connections to Grow Your BusinessWhy build these business relationships?

  • It will help your clients if they have access to a team of professionals that are working together to help them reach their fitness goals.
  • Building these relationships will create the opportunity for reciprocal referrals from these professionals.
  • You will build credibility with your clients as a professional who knows the industry in entirety.
  • You will be creating positive connections in the fitness community and who doesn’t love positive relationships?
  • Creating a team environment in the health and wellness industry is a lot more fun than doing everything yourself.

So, if you don’t already have business connections with the other professionals in the health and wellness industry, get started by making a few phone calls.

7 Reasons You Need a Website For Your Fitness Business

7 Reasons You Need a Website For Your Fitness Business

With the rise of social media, many fitness professionals are questioning the need for a website.  Social media is great, and when used well it can be an incredible tool for your business.  There are currently 2.5 billion social media users and it is a great way to connect with current and potential clients.  We believe that using social media is one of the best ways to market yourself and your business.  But there are things that a website can provide that you shouldn’t overlook.

Here are 8 Reasons You Need A Website For Your Fitness Business:7 Reasons You Need a Website For Your Fitness Business

  1. People still use Google to Search for Services.
    You don’t want your business to miss out on the opportunity to reach those customers because you don’t have a website.  And you don’t want potential business to go to your competitors because you couldn’t be found online.  (In order to rank well, you will need good SEO, proper tagging and to provide dynamic content. We will talk more about this in future articles).
  2. Those same people are doing their research.  In fact, 70% of consumers are looking online for LOCAL businesses.  So even if you are only looking to reach clients in your area, a website is a must-have tool.
  3. Having a website creates Instant Credibility.  We know that you are great at what you do, but potential customers don’t (yet).  A well-designed website with good content will give you a professional presence online – before you have a chance to make a personal impression.
  4. A website is a great place to Show Off Your Work.  Putting up photos of your clients, awards, competitions, etc will let potential clients know what you can do.  Posting these accomplishments on social media is great, but having them on your website where they can be seen constantly is a good marketing strategy.
  5. Blogging.  What better way to create great content about a topic that you are an expert in than by blogging about it?  You can then share your content on social media platforms.7 Reasons You Need a Website For Your Fitness Business
  6. A website is a great way to Gather Customer Information.  By creating a simple form you can gather names and email addresses of your customers you can send out updates and offers for your products and services.  A great way to do this is to give away a free resource which will also add to your credibility.
  7. Create a Multi-Faceted Marketing Strategy.  You shouldn’t rely on just one platform to promote your business.  Social Media, Your Website, Business Cards and Print Material are all part of a well-rounded strategy that will help you reach more clients.

Do you think that a website is a necessity?  Or do you think that a fitness business can thrive with just social media?  Let us know your thoughts in the comments below…

Keep Pursuing Your Greatness!

PS.  If you are convinced that you need a website, but don’t know where to start, contact us and we will be happy to give you a free consultation to either create a brand new website or work to improve your current one.

PPS.  If you are in need of hosting, domains or email accounts, we use and recommend www.atariahost.com

5 Tips to Brand Your Social Media for Your Health and Wellness Business (and gain more followers in doing so)

5 Tips to Brand Your Social Media for Your Health and Wellness Business (and gain more followers in doing so)

With social media, you can achieve many goals. If it’s content marketing, social selling or supporting your clients by answering their questions, social media is the ideal and accessible way to reach out to your target audience and grow your fitness and lifestyle brand.

The challenge with social media marketing is to keep consistency across the different channels you use. Especially with so much competition out there, it can be tricky to be unique but also recognizable on Facebook, Twitter, and Instagram.

The best method for creating consistency across the different social media channels is to brand your posts. That way people will instantly recognize where the post is coming from, whether they see it on Instagram or read it on Twitter.

We have listed 5 tips to help you out with branding your social media posts:

1. Create a Social Media Style Guide

This tip can be seen as an overarching must-have for the other tips to follow. This style guide is your go-to source in which you describe how your brand presents and interacts on social media. In this style guide, you describe the brand colors, the tone & voice, the way the logo can be used and other visual guidelines. Needless to say, even if it’s called a guide, treat it as an ever-evolving and changing document. It’s social media after all, and everything changes rapidly on it! The following 4 tips are topics which should be covered in your style guide:5 Tips to Brand Your Social Media for Your Health and Wellness Business (and gain more followers in doing so)

2. Choose your color palette

At first thought, a color scheme might be not such big a deal on social media. But think again; it might be key if you want to achieve cohesiveness of your brand’s presence on social media. Consider your company colors and the style of your logo. Now select your main colors and use it consistently in the images that you post.

3. Choose your filters wisely

This one is especially important for your photo posts. Instagram alone offers around 24 filters. Which one do you choose? Well, it doesn’t really matter which filter is selected. It’s entirely up to your own taste. What is important to do, however; pick one or two filters and stick with them for all your posts. This helps to create a smooth and eye-catching view of your photos that people will associate with your brand.

4. Keep power over your logo

Your content is online recognizable mainly due to the smart usage of your logo. What is smart usage? Being consistent and strategic when and where you place it. In your style guide, you have to be very clear how this is done. Define how you want to use your logo on photos and videos by answering these questions:

  • What are the dimensional parameters for the placement of a logo?5 Tips to Brand Your Social Media for Your Health and Wellness Business (and gain more followers in doing so)
  • Are there several versions of your logo available? Which ones should be used in videos and/or photos?
  • What size should the logo have when it’s placed in photos and videos?
  • How close to the edges of the photo or video should the logo be?

5. Be fond of your fonts

Fonts have a major role in brand recognition. It’s important to use the same font throughout different social media channels. Of course, you can’t select which font is used on Facebook or Instagram itself, but you can choose which font you use on your photos and videos. Once you have your font selected, make sure you are very clear in your style guide how it should be applied. Which size should it have, how big are headings and which colors are used are just a few of the important parameters that should be considered.

Branding your social media posts: easy and fun

Once you have set-up your social media style guide, it’s a matter of implementing it. This part is actually not so hard. You have defined all the tough decisions beforehand after al

How to Use Social Media to Market Your Fitness Business

How to Use Social Media to Market Your Fitness Business

At MyFitCoach, we spend our days helping others to build their fitness businesses and over the last few years, we have learned a lot about what traits are likely to make your business successful.  Over the next several weeks we will be sharing a series about what we have found to be most important in establishing your fitness business.  This week we will discuss social media for marketing.

This Week’s Topic:  How to use Social Media to Market your Fitness Business

There is so much to learn about using social media for marketing and one blog post will not cover it all…but we will try to give you the basics so you can get started marketing your fitness business right away.

  •  Do your research

    If you have been following this series you have already narrowed your target market and now you can put that knowledge to use.  Go online and read content that is currently attracting your audience.  See where they are engaged.  See what they are posting themselves.  Join in the conversations to find out what matters to them.  This will allow you to create content that they will value.

  • Be picky How to Use Social Media to Market Your Fitness Business

    There are so many social media outlets available today and there will be even more in the future.  Choose one or two different platforms and focus your efforts there.  This is another opportunity to do research.  What social media platforms are your ideal clients using?  If they are active on snapchat, then don’t spend a lot of energy on twitter.  Don’t worry about not reaching everyone…remember that it’s about the quality of interactions, not the quantity.

    Each social media platforms and each has it’s own strengths, here are a few of the main players:

    • Instagram is a very visual platform.  If you have the photo skills (see some tips below) and are running a business that is based on aesthetics, this is the platform for you!  As an example if you run a recipe blog or you work with figure competitors, posting photos of your recipes and clients would be a great way to bring attention to your business.  Your eye catching photos are guaranteed to get lots of likes.
    • Be aware that many followers do not read a lot on Instagram, this platform is less likely to start conversations.
    • With the newer Instagram Stories, you are able to share your day or a conversation easily.  This feature is similar to Snapchat and attracts the same younger crowd.
    • Instagram doesn’t allow active links except for in your bio, so followers have to do some work to get to your website or blog post.
    • Facebook is the single largest social media platform out there and it now attracts clients from older age brackets.  If you are looking to attract clients in their 40’s and above, this is the platform to focus on.
    • Facebook is more conversational.  Because of the format, followers are more likely to see what you have written instead of just your photo like on Instagram.  Also, if a follower comments on your post, their friends will see this activity bringing a lot of potential attention to your page.
    • If you are looking to attract Millenials, Snapchat is the tool for you.  As many younger individuals are moving away from the social media platforms that their parents are using such as Facebook.
    • Snapchat allows you to really tell your story and shows the personality of your business (Instagram is now doing this as well)
    • Be aware that each snap only stays live for 24 hours so if a potential client sees your information but doesn’t act, they won’t be able to access it again.
  • Be responsive

    Be sure to stay active on your social media accounts.  We know that it can be annoying to keep all of your notifications on, but you don’t want to miss an opportunity to connect with your followers.  If someone sends you a message or comments on your post you want to respond quickly…this will start online conversations that will allow clients to connect with you.

  • Take good pictures.

    This one seems pretty obvious, but if you scroll through any social media platform, you will see plenty of businesses that post poor quality images.  You don’t need a fancy camera or any expensive tools, your smart phone will do the job.  Here are a few tips on taking a good photo for social media:

    • Use the rule of thirds – imagine your photo with vertical lines dividing it into thirds.  You want the focus of your image to be mainly in the left or right third.
    • Use natural lighting if possible – outdoors is great, but in your gym you may want to be near a window (not with the window directly behind the subject).
    • Check the background – Do a quick scan of the background of your photo in advance.  Make sure there is no excess clutter or extra people that will ruin your shot.
    • Try multiple angles – try taking multiple photos from different angles to see which one looks best for your post.  You may like one better than the rest, but you may also have a few great shots to turn into a collage.
    • Use a photo editing app to add filters, wording, frames and more.  A few of our favorites are Aviary, Pixlr and Canva.  For just adding text we like InstaQuote and WordSwag (which also allows you to add your logo to each photo).
  • Don’t always sell

    The goal of your social media accounts is to create relationships with your followers.  You will not do this if you are constantly selling.  Be sure to create content that simply gives your clients something of value.  For example most of your posts should be motivational quotes, encouragement, exercise tips, workouts, etc.  If you fill your social media accounts with sales, you will lose followers fast.  A good rule to follow is that for every sales post you should share 3-4 non-sales posts.

  • Share

    If you want others to share your posts, you need to do the same.  Find other resources that are not direct competitors, but that may also be valuable to your clients.  For example, if you are personal trainer, find a few local health food stores or restaurants and share their recipes, sales and tips on your page.  Your clients will love the information and the other businesses are more likely to share your posts.

  • Pay Attention

    Pay attention to which posts are working and which ones are not.  What images are getting the most “likes” and which ones are sparking conversations?  You want to mimic those.  So many different factors can be at play: What time was it posted?  Are there certain colors that are getting attention?  What font did you use?  Did you use specific hashtags?  It may feel like it would be impossible to figure out what is attracting customers, but if you really focus, patterns will show up and you will start to see what is working best.

There is so much more to cover regarding social media for marketing, but this is a good place to start.

Have you successfully used any of the tips above?  We’d love to hear about your experience…just leave us a comment below!

How to Narrow Your Target Market

How to Narrow Your Target Market

At MyFitCoach, we spend our days helping others to build their fitness businesses and over the last few years, we have learned a lot about what traits are likely to make your business successful.  Over the next several weeks we will be sharing a series about what we have found to be most important in establishing your fitness business.

This Week’s Topic: Narrowing Your Target MarketHow to Narrow Your Target Market

As we mentioned in last week’s article, you will be able to create a brand and marketing strategy that works when you know who you are trying to reach.   In fact there are many benefits to narrowing your target market and even some dangers if you don’t.

It is tempting as a small business to accept every business opportunity or customer who comes your way, but trying to provide different services to various types of clients will set you up for failure.

The best way to differentiate yourself from your competitors is to become an expert in one area and to focus on customers who are looking for your specific services.

Let’s use one of the examples from last week’s article and start to narrow the target market for these coaches:

I am a physique competition coach who creates online training and nutrition programs for novice competitors.

Who is the ideal client for this coach?

  • Novice physique competitors
  • Looking for online programming (don’t need to be local)

This coach is likely capable of also working with clients who are looking to lose baby weight after pregnancy or help athletes to increase their speed to become more competitive.  But doing this waters down the coach’s skill set.  Instead of targeting one specific type of client and becoming an authority on physique competitions, he gets lost in the crowd of personal trainers in his area.  Plus, he is not working on what he is passionate about…in an effort to provide multiple services, he is losing focus on his why!  (If you haven’t already discovered your why, you should start by reading the first article in this series: Discovering Your Why)

It may seem counterintuitive to exclude clients when you are trying to grow your business, but if you focus on your specific target market, you will build more than a client base, you will build a brand and a reputation as an expert in your field.  Plus, you can always direct clients to other coaches who specialize in other areas.  The client will get what they need from a trainer and your colleague will appreciate the referral, and who knows, they may send some clients that fit your target market your way in the future.

How do you start narrowing your target market?

Now you know the benefits to having a specific target market, but how do you get started?

First, look at your current customer base.  What clients are your ideal clients?  Would other clients like them benefit from your services?  Looking at your specific service as you defined it last week, who are you already providing that service to? (If you haven’t clearly defined your services, you need to check out last week’s article: Defining Your Services).  If you could design the dream client, what would they look like?

Now, take a look at the Demographics for your ideal customer.How to Narrow Your Target Market

  • Gender
  • Age
  • Income
  • Fitness Goals
  • Geographic Area

Don’t forget to look at Psychographics.

Psychographics are the more personal characteristics of a person.

  • Personality
  • Attitudes
  • Values
  • Interests, hobbies
  • Lifestyles
  • Behaviors

Hopefully by now you have a good picture of your target market.  But how do you learn how to market specifically to them?

This part takes a little bit of work, but it will be worth it.  Start by doing some online research.  See if you can find some research on your target market (no need to reinvent the wheel).  Here are a few ways to gather information about your ideal client:

  • Read current research about marketing to your ideal client
  • Follow blogs written by or to your target market
  • Visit blogs or forums where members of your target market communicate their opinions
  • Create an online survey
  • Ask your current clients for feedback

Once you have gathered your data, you will be more familiar with your ideal client and will be equipped to market directly to your target market.

Once you start implementing your marketing plan, you will need to assess what is working and what needs to be tweaked…and in time you will establish yourself as the expert that you are and will attract the right clients!

Let us know if you need guidance with this step, it can feel overwhelming, but we are happy to help you work through it!

Keep Pursuing Your Greatness!

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