Social Media Marketing for Massage Therapists

Social Media Marketing for Massage Therapists

Social Media Marketing for Massage Therapists

If you are like most Massage Therapists, you are well trained to care for your clients, helping them to reach their health and wellness goals.  But your education probably didn’t teach you the skills you need to run a small business, such as online marketing. But, marketing your business in order to reach new clients and keep established clients engaged is a necessary skill in today’s competitive environment.  You can’t afford to ignore the need to market yourself well.

Small businesses that are looking to grow (or even stay competitive) know that social media marketing is a must.  This doesn’t necessarily mean that you have to pay for advertising. That is the beauty of social media – you can get your message to thousands of people for FREE.Social Media Marketing for Massage Therapists

Here are a few tips on how you can use social media to market your Massage Therapy business without needing a degree in marketing:

Don’t always sell

Social media followers don’t want to be sold to, they want a relationship.  They want to be able to trust your business. This seems like a tall order, but it’s not as complicated as you think.  If a patient was in the room with you, would you simply be throwing information about your services at them? Of course not.  You start with conversations, get to know them, offer education about the benefits of massage therapy. As you get to know them, you build a relationship and as you do that, you build loyal patients.

You have to do the same thing on social media. Create posts that are in-line with your mission: inspirational quotes, quick facts about health and wellness, tips to care for your body between massages.  And every once in a while post something to sell your business. You can post something about accepting new clients, registration for a presentation you are giving, or the details of a new service that you are offering.  When you have already engaged with your patients in positive ways, the sales post will be more effective.

We offer a FREE pdf with 11 ideas for social media posts that are designed to build relationships with your followers.  You can get it at myfitcoach.co (a pop-up will appear in the bottom, enter your email and you will get immediate access to download the pdf).

Incentivize your followers to buy

When it is time to sell your services a great way to gain clients is to offer a deal that is exclusive to your social media followers.  Making the offer time-limited will encourage followers to take action. Just be sure to make it clear and easy to access the deal, ideally, have it available to purchase online (since your followers are already online they won’t have to change gears to purchase).

Let your energy show in your posts Social Media Marketing for Massage Therapists

When marketing your services, you are actually marketing yourself.  Make sure you are representing yourself well. Is your energy calm and relaxed?  Or more energizing? Choose photos, quotes, and fonts that represent who you are. Remember the goal is to make loyal clients out of your followers, so make sure they know who they are following.

Engage and interact with social media followers

This simple idea is worth its weight in gold.  If a follower comments or asks a question, respond to them.  Quickly. Social media followers usually expect fast response times.  Since you aren’t always going to be watching your social media feed, it’s important to have office staff available to respond to any basic questions.  Many clients may want to know about appointment availability or may be looking for clarification on something you posted and your office manager can answer these questions quickly.

Establish yourself as the expert in your field

I know and you know that you are an expert in your field.  You may still need to convince your social media followers. How do you do this?  By providing content that shows off your knowledge and expertise. One great way to do this is to write a weekly blog and share it via social media.  But you can also offer information in shorter amounts with direct social media posts. Offer tips on stretches to do throughout the work day, proper posture, foods that support health and more.  There is a world of potential clients out there that are looking for information, and you have that information.

Many small businesses feel that they shouldn’t give away too much information online, but we believe the opposite is true.  By providing accurate and valuable information, you will be considered a “go-to” resource for your followers.

Most of all, remember that relationship marketing is a long game.  Keep providing helpful content and you will see your followers and your business grow!

If you are new to social media marketing, you may want to read a few of our latest posts to help you maximize your efforts:

Upgrade your Social Media Posts for More Engagement

5 Tips to Brand Your Social Media Posts

Do you have a specific topic or question you would like our team to answer?  Comment below and we will be sure to get back to you!

Social Media Marketing for Chiropractors

Social Media Marketing for Chiropractors

If you are like most Chiropractors, you are well trained to care for your patients, helping them to reach their health and wellness goals.  But your education probably didn’t teach you the skills you need to run a small business, such as online marketing. But, marketing your business in order to reach new clients and keep established clients engaged is a necessary skill in today’s competitive environment.  You can’t afford to ignore the need to market yourself well. Social Media Marketing for Chiropractors

Small businesses that are looking to grow (or even stay competitive) know that social media marketing is a must.  This doesn’t necessarily mean that you have to pay for advertising. That is the beauty of social media – you can get your message to thousands of people for FREE.

Here are a few tips on how you can use social media to market your Chiropractic business without needing a degree in marketing:

Don’t always sell

Social media followers don’t want to be sold to, they want a relationship.  They want to be able to trust your business. This seems like a tall order, but it’s not as complicated as you think.  If a patient was in the room with you, would you simply be throwing information about your services at them? Of course not.  You start with conversations, get to know them, offer education about the benefits of chiropractic care. As you get to know them, you build a relationship and as you do that, you build loyal patients.

You have to do the same thing on social media. Create posts that are in-line with your mission: inspirational quotes, quick facts about health and wellness, tips to care for your spine.  And every once in a while post something to sell your business. You can post something about accepting new patients, registration for a presentation you are giving, or the details of a new service that you are offering. Social Media Marketing for Chiropractors

When you have already engaged with your patients in positive ways, the sales post will be more effective.

We offer a FREE pdf with 11 ideas for social media posts that are designed to build relationships with your followers.  You can get it at myfitcoach.co (a pop-up will appear in the bottom, enter your email and you will get immediate access to download the pdf).

Engage and interact with social media followers

This simple idea is worth its weight in gold.  If a follower comments or asks a question, respond to them.  Quickly. Social media followers usually expect fast response times.  Since you aren’t always going to be watching your social media feed, it’s important to have office staff available to respond to any non-medical questions.  Many patients may want to know about appointment availability or may be looking for clarification on something you posted and your office manager can answer these questions quickly.

Establish yourself as the expert in your field

I know and you know that you are an expert in your field.  You may still need to convince your social media followers. How do you do this?  By providing content that shows off your knowledge and expertise. One great way to do this is to write a weekly blog and share it via social media.  But you can also offer information in shorter amounts with direct social media posts. Offer tips on stretches to do throughout the work day, proper posture, foods that support bone health and more.  There is a world of potential patients out there that are looking for information, and you have that information.

Many small businesses feel that they shouldn’t give away too much information online, but we believe the opposite is true.  By providing accurate and valuable information, you will be considered a “go-to” resource for your followers.

Most of all, remember that relationship marketing is a long game.  Keep providing helpful content and you will see your followers and your business grow!

If you are new to social media marketing, you may want to read a few of our latest posts to help you maximize your efforts:
Upgrade your Social Media Posts for More Engagement
5 Tips to Brand Your Social Media Posts

Do you have a specific topic or question you would like our team to answer?  Comment below and we will be sure to get back to you!

Building your Business Connections to Grow Your Business

Building your Business Connections to Grow Your Business

Building your Business Connections to Grow Your Business

As a fitness professional, you are already aware of the need to market yourself to potential clients, but those aren’t the only relationships you should be building.  Building your business also means building business connections. Creating a team of professionals that you work with will create more credibility and will help you provide your clients with the best results.

Who should you build relationships with?

1. Nutritionists and Dietitians

You may have a good idea on how to help most of your clients with their nutritional needs, but there will likely be many who need more than you are able to provide.  For example, you may have patients with specific medical needs or food restrictions that you aren’t comfortable working around. Or perhaps you have a client who is looking to prepare for a competition and you don’t have the experience to help them reach their goals.

Knowing a few solid nutrition professionals that you can refer to will be a huge benefit to your clients.  Make sure you know who you are referring to; it’s important to meet with a few nutritionists or dietitians and ask some questions about how they can help your clients, ask about cost, location, if they accept insurance, how to best refer clients, etc. Building your Business Connections to Grow Your Business

2. Chiropractors

Most fitness professionals recommend that their clients see chiropractors for both maintenance and for injuries.  But instead of just recommending a chiropractor, have a list of trusted chiropractors that you can suggest. Your clients trust you and many people are hesitant to see chiropractors so you having a specific referral will make them more likely to follow through.

Again, be sure to know who you are referring to by doing your research.

3. Massage Therapists

Good massage therapists are not easy to come by.  And massage therapists who can provide real, deep-tissue or soft tissue work that will help your clients on their fitness journey are even harder to come by.  Most clients don’t know the difference between getting a massage to relax at a spa and getting a massage to improve their athletic performance. You can show them the difference, and they will thank you for it when they see the benefits in their workouts.

In order to find a  few good referrals, you may have to try a few massages yourself, but it’s worth the sacrifice.  In this case, it would be wise to have a few male and female massage therapists since some clients may be more comfortable with a certain gender.

4. Other Personal Trainers

What?!  You should have a list of other personal trainers to refer to?  Absolutely! Here is why: you can’t possibly be the right fitness professional for every client and when that is the case it’s a great plan to have someone who can help them.  When that happens you build trust and rapport with your clients and that will go a long way in the community. Plus you can create reciprocal relationships with other coaches and trainers.  If you specialize in weight loss and you have a client who is looking to start powerlifting you can refer to your colleague who specializes in powerlifting. In return that coach may redirect his weight loss clients to you.

Not only does this help you and the other coach create lists of ideal clients, but it also creates a great fitness environment within gyms and within the community.

Building your Business Connections to Grow Your BusinessWhy build these business relationships?

  • It will help your clients if they have access to a team of professionals that are working together to help them reach their fitness goals.
  • Building these relationships will create the opportunity for reciprocal referrals from these professionals.
  • You will build credibility with your clients as a professional who knows the industry in entirety.
  • You will be creating positive connections in the fitness community and who doesn’t love positive relationships?
  • Creating a team environment in the health and wellness industry is a lot more fun than doing everything yourself.

So, if you don’t already have business connections with the other professionals in the health and wellness industry, get started by making a few phone calls.

7 Reasons You Need a Website For Your Fitness Business

7 Reasons You Need a Website For Your Fitness Business

With the rise of social media, many fitness professionals are questioning the need for a website.  Social media is great, and when used well it can be an incredible tool for your business.  There are currently 2.5 billion social media users and it is a great way to connect with current and potential clients.  We believe that using social media is one of the best ways to market yourself and your business.  But there are things that a website can provide that you shouldn’t overlook.

Here are 8 Reasons You Need A Website For Your Fitness Business:7 Reasons You Need a Website For Your Fitness Business

  1. People still use Google to Search for Services.
    You don’t want your business to miss out on the opportunity to reach those customers because you don’t have a website.  And you don’t want potential business to go to your competitors because you couldn’t be found online.  (In order to rank well, you will need good SEO, proper tagging and to provide dynamic content. We will talk more about this in future articles).
  2. Those same people are doing their research.  In fact, 70% of consumers are looking online for LOCAL businesses.  So even if you are only looking to reach clients in your area, a website is a must-have tool.
  3. Having a website creates Instant Credibility.  We know that you are great at what you do, but potential customers don’t (yet).  A well-designed website with good content will give you a professional presence online – before you have a chance to make a personal impression.
  4. A website is a great place to Show Off Your Work.  Putting up photos of your clients, awards, competitions, etc will let potential clients know what you can do.  Posting these accomplishments on social media is great, but having them on your website where they can be seen constantly is a good marketing strategy.
  5. Blogging.  What better way to create great content about a topic that you are an expert in than by blogging about it?  You can then share your content on social media platforms.7 Reasons You Need a Website For Your Fitness Business
  6. A website is a great way to Gather Customer Information.  By creating a simple form you can gather names and email addresses of your customers you can send out updates and offers for your products and services.  A great way to do this is to give away a free resource which will also add to your credibility.
  7. Create a Multi-Faceted Marketing Strategy.  You shouldn’t rely on just one platform to promote your business.  Social Media, Your Website, Business Cards and Print Material are all part of a well-rounded strategy that will help you reach more clients.

Do you think that a website is a necessity?  Or do you think that a fitness business can thrive with just social media?  Let us know your thoughts in the comments below…

Keep Pursuing Your Greatness!

PS.  If you are convinced that you need a website, but don’t know where to start, contact us and we will be happy to give you a free consultation to either create a brand new website or work to improve your current one.

PPS.  If you are in need of hosting, domains or email accounts, we use and recommend www.atariahost.com

Improve Your Website’s Performance with these 7 Tips

Improve Your Website’s Performance with these 7 Tips

As a health and wellness professional, you are your own brand.  You hustle to keep your business busy and to keep your client base growing.  As a business, your website needs to represent you well. Ask yourself: “If I was looking for a fitness professional, would this website grab my attention, give me a positive opinion of the professional, provide me with something of value?”  If you can’t answer yes to those questions, it’s time to make some changes. Improve Your Website's Performance with these 7 Tips

Here are our top 7 ways to clean up your website:

  • Make sure it is mobile friendly.  More and more visitors are viewing your site on their phones.  If you haven’t checked out how it looks on both an iPhone and an android device – check it out now and see if anything needs to be reformatted.
  • Ensure that your contact information is up-to-date and clearly displayed.  If a site visitor needs to search in order to contact you – they won’t. It is best to offer a phone number and an electronic means to contact you as well…list your email, text or a contact form for potential clients to contact you in a way that is comfortable for them.
  • Simplify.  Today’s site visitors want clean and simple designs.  You can simplify by: combining navigation items that don’t need their own links, removing excess or repetitive wording, getting rid of cluttered background images and leaving plenty of white space.
  • Add a testimonial page.  Nothing speaks to potential clients like the success of current clients.  Ask your clients for a short and simple testimonial and a few photos. This is one area where old photos are allowed!  Sharing before and after pics is a powerful way to show a visitor how you can help them.
    Improve Your Website's Performance with these 7 Tips
  • Write a blog.  You have a ton of knowledge about health and wellness.  Potential clients are looking for information. Do you see how this can work out?  If your website offers something of value, visitors will come back. Plus every time you write a new blog post, you can share it via social media or an email list which sends visitors to your website which increases your ranking in organic searches (it’s much more complex than this, but trust us, a blog will help your ranking).
  • Upgrade your website photos.  If you are using snapshots, cropped photos, old pictures or something that just doesn’t represent you as the amazing professional that you are, then you need to invest in a good photographer. This is one way to change the entire look of your website.
  • Make sure your site is search engine optimized.  Search engines (like Google) look for certain characteristics when displaying the results of a client’s search.  Improve your SEO ranking by: having the text on your site include to the keywords that you want to rank for (blogs are great for this too), making sure your site has a fast loading speed, including interactions with more established websites.

Making a few simple changes will make a huge difference to visitors experience on your website.  Wow your site visitors with impressive photos, clean design and helpful information in order to turn them into clients.

If all of this sounds great, but you don’t know where to start, we can help.
Learn more about our website services!

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