Did you know that content marketing generates 3x more leads as compared to paid advertising?
This is why 73% of marketers consider content marketing strategy their most effective brand building and lead generation tactic. They even plan to increase spending on it in the next 12 months.
But what is content marketing?
In simple words, content marketing is a strategy in which you give free value to your audience. Instead of bombarding them with direct sales pitches and advertisements, you can publish useful content that solves their problems! In turn, this establishes you as an authority on your subject.
Consequently, people are more likely to listen to your advice and buy your products and services because they trust you.
Here are some of the key content marketing best practices you should follow.
1. Plan Your Content Marketing Strategy With the End-User In Mind
A successful content marketing strategy is always based on the needs and wants of the target audience. Your content must solve the problems of your readers. This can then help you to establish yourself as the go-to source for everything related to your industry.
For this, you must first identify the actual problems of your audience by performing extensive research.
Here are a few quick pointers to help you:
Competitive Analysis: Don’t reinvent the wheel, see what’s working for your competitors and adjust your strategy. Look at their most popular articles, the topics they regularly cover, and the keywords they target.
Study Forum Discussions: Search sites like Quora, Reddit, and other industry-specific forums to find the most popular topics and problems of your audience
Google Search Suggestions: Look at the keywords that appear in the drop-down of Google Search or the related searches against a query. These are some of the most popular searches on your topic.
2. Focus on Publishing High-Quality Actionable Content
Nearly 6 million new blog posts are published every day. Most of them never get any traffic because they’re low quality, copy/paste articles that are solely written for search engines.
To stand out from the crowd, you must focus on publishing high-quality content that’s better than your competitors.
What is high-quality content?
Is written in an engaging tone and format
Solves problems and delivers value
Gives clear actionable guidelines to the readers instead of just giving them information.
Is in-depth and covers a topic in detail.
Publishing high-quality content requires time and resources. However, it gives you a huge advantage over your competitors who’re not investing in it.
3. Back Your Claims With Data and Case Studies
In the age of Fake News and propaganda, opinions carry little weight if they’re not backed by irrefutable proof. Moreover, using data references, case studies, and examples to back your claims makes your content much more powerful and credible.
To find relevant studies and data about your topic, simply use any of the following keywords on Google Search
For example, here are the results for the keyword “Fitness Stats”
You can reference any of these stats in your content and add weight to your arguments. Just make sure that the stats you’re using are from a reputable source.
4. Use Visual Content Marketing to Your Advantage
Scientific research found that the human brain processes visuals almost 60,000 times faster than text content.
This is why 69% of marketers consider images and other forms of visual content very important for their marketing strategy.
There are several ways to use visuals in your content.
You can use screenshots to explain your content.
Create video content to embed in your blog posts (or embed YouTube videos from other publishers)
Use stock photos for every article.
Use clippings of infographics related to your topic (like we’ve done in this post)
Visuals make your content much more engaging for the readers and make them stay longer on your site. Just make sure you reference any third party images by linking to the original source.
5. Create Eye-Catching Headlines to Attract Visitors
Whatever kind of post you’ll be creating, you’ll have to create eye-catching headlines that make people stop and read it.
A study shows that only 20% of people actually read beyond an article’s headline.
So, how do you create powerful headlines?
Use numbers and lists since they’re proven to generate clicks.
Use emotional words and adjectives to engage readers.
Maintain suspense and don’t reveal everything in the headline
Keep headlines under 65 characters
Professional writers and marketers recommend spending as much time crafting a powerful headline as you spend writing a complete article.
Because if you don’t get the headline right, no one will read what’s inside.
6. Use Calls To Action (CTAs) To Build Your Subscribers Base
One of the primary objectives of content marketing is to turn readers into email subscribers and leads. That way, you can stay in touch with them and turn them into customers.
To do that, you should use different calls to action (CTAs) throughout your content and on the key places of your website.
A CTA is a button, a link, or a simple text that encourages readers to perform a certain action. For example “Share This Article”, “Subscribe to Our Email List”, “Claim Your Discount” etc.
It acts as a soft reminder or a simple nudge that makes readers perform the action that you want.
7. Systematically Promote Your Content To Attract Traffic
Content creation is just one part of content marketing. For a successful content marketing strategy, you need to have a systematic way to regularly share and promote your content. Ideally, you should do so on all the different platforms that your target audience uses.
SEO, social media marketing, and paid advertising are all different forms of promotional techniques marketers use to generate traffic.
Are You Ready To Use Content Marketing?
Content marketing is a vast field with lots of different methods and techniques that work for different industries and products.
What works for you depends entirely on the needs of your audience, the status of your brand, and your goals.
But one thing’s for sure. If you follow content marketing best practices, it is bound to give you a high ROI than any other marketing technique
Want to know how you can leverage content marketing for your brand? Just contact us, and we’ll take it from there.
Just a few years ago, creating a website was a slow, long, and costly process. Even the most basic websites could take weeks to go live.
Thankfully, things have improved.
Today, you can build a beautiful, modern, and feature-rich website for your business in a fraction of the time. The cost is even lower now as compared to the past.
What hasn’t changed though, is the importance of carefully planning every aspect of your website before you start developing it.
In this post, I’m going to share the exact steps in creating a website. Ideally, this guide should make sure that your website comes out exactly as you want.
1. Have a Clear Objective for Creating Your Website
What do you want to achieve with your site?
Do you only want a corporate website that serves as a customer touchpoint?
Or are you looking to create a site where you can actively engage with your prospects? Or are you simply creating one to publish new content, grow your subscriber base, and sell your products and services?
The answer to this question will determine the features and the resources required to create your site. But more importantly, it will determine your site’s role in the broader context of your marketing and branding strategy.
Therefore, write down all the expectations you have from your website and the things you want to achieve with it.
2. Understand the Needs of Your Audience
You’re creating a website so that your existing and potential customers can use it to connect and engage with you.
But do you even know what they want from your site?
Understanding the problems and the needs of your target audience is crucial in creating a successful website. For this, you need to conduct market research and find out what your target audience wants from you.
For example, if they’re looking to purchase products online, you’d have to create a website with eCommerce features.
If they want to see video tutorials and read new content about your products and services, then create a blog!
In short, you cannot create an effective website unless you completely understand what your target audience wants from it.
3. Choose the Right Platform to Build Your Site
Websites can be created using different platforms, languages, and technologies. You can either go for a custom developed site or use a Content Management System (CMS).
WordPress is the world’s most popular CMS. It powers more than 27% of the web and commands a whopping 76.4% CMS market share.
There are other CMS software like Joomla, Blogger, Drupal, Squarespace, Wix and many others. All of them have their pros and cons which is why you need to carefully select the platform that fits your business needs.
4. Create a High Level Website Structure
Before the development phase, you need to create a high-level structure of your website. Determine the number of pages on your site, how they’ll interlink with each other, and the hierarchy they’ll follow. Study the role they’ll play in the overall user experience of your site.
Most corporate websites use the following pages.
– About the Company – The Team – Products/Services – Shop (in eCommerce sites) – Company Blog – Contact Page
However, there’s no standard formula for the number of pages on a site. It all depends on the objectives of your brand.
5. Develop Your Site’s Brand Assets
Your website’s design should clearly reflect all the core elements of your brand.
This includes a recognizable logo, a memorable punchline that summarizes your core offer, your brand’s color theme. Your branding voice and visual elements should also run consistently across all pages.
Don’t underestimate this part because it has a huge impact on how your site is perceived by your audience. To give you an idea, here’s a demonstration of the emotions that different colors evoke in your audience. It only shows how the world’s leading brands have used them.
It’s best to hire a professional designer to help you find the ideal colors that truly represent your brand.
It’s a time-consuming exercise but has a long-term impact on your business.
6. Write Compelling Copy for Your Key Pages
The quality of your site’s written content largely determines whether people stay and explore your services or bounce back immediately.
Research shows that Home and About is the most frequently visited pages of most websites. Therefore pay special attention to the words you choose to describe your company and your services on these pages.
To create compelling copy, always think from your customer’s perspective. Answer their biggest questions and clearly tell them what they should do to solve their problems. You can do so by using a clear Call to Action.
HubSpot’s homepage is a really good example to follow.
The moment you land on this page, it immediately tells you what it can do for you (the main heading). In addition, it also states what it requires from you (the call to action button).
This leaves no room for confusion and results in a high conversion rate.
7. Chalk Out a Content Marketing Plan for your Site
Content marketing is a strategy used to attract clients and leads. Most brands do so by publishing useful, actionable, and high-value content that answers the questions of your audience.
This helps you build a rapport with your prospects as a result. Moreover, they eventually trust your advice and prefer buying from you.
Research shows that sites with good content marketing generate 97% more inbound links and 434% more indexed pages than a static website.
You need to consider your site’s content marketing plan during the development stage because it requires several fundamental changes. For example, if you want to actively pursue content marketing, you’d need to have a blog on your site.
Similarly, you’d have to include other engagement tools such as social sharing widgets and, moderate the comments on your site.
All of this requires prior planning.
8. Test Device Compatibility and Optimize Performance
According to a recent study, more than 50% of the global internet traffic now originates from mobile devices.
This is why your website needs to be compatible with smartphones, tablets, mobile phones, and desktop devices.
Similarly, you need to optimize your site’s performance. Find ways to make it load quickly and do not make users wait for the elements to load. For this, you can use the Google Page Speed tool to see where your site stands.
Are You Ready To Launch Your Website?
I have summarized the key steps involved in creating a website. There’s a lot of technical detail in each of these points that I’ve intentionally skipped. As a business owner, you should not get caught in the technicalities of your website, leave that to the experts. Your job is to ensure that your site’s direction is aligned with your core business objectives. Make sure that this has everything that your customers expect from it.
Need advice on how to make your site more user-friendly? Get in touch now.
Around 51% of people who
read a positive online review about a brand visit its website before making a
If you don’t have a website, you’re likely to miss out on such customers. This is why it’s imperative to have a modern, mobile-friendly, and responsive website for your business in 2019. If you still aren’t sure why you need a website for your business, it’s time to reconsider.
There are many reasons why you need a website for your business today. Let me quickly explain some of them.
Why You Need a Website for Your Business this 2019
Website Is Your Brand’s Digital Real Estate
world businesses require physical premises, office buildings, and workspace to
operate from. In the digital world, websites serve as your corporate
a place where clients can officially interact with you, learn about your brand
and how it can help them.
You don’t own and control social media, customer review sites, online business directories, and all other third-party business platforms.
means your business presence is dependant on someone else, which is a pretty
risky thing to do.
If Facebook introduces an algorithm change or Yelp decides to delist your company, there’s nothing you can do about it.
website, on the other hand, is the only piece of digital real estate that you
actually own. It’s your dedicated space where you are in charge and don’t have
to worry about anyone else taking control from you.
Builds Credibility and Strengthens Your Brand Image
brand’s first impression plays a decisive role in winning or losing customers.
A recent consumer study shows that an average person takes 7 seconds to form an opinion
about a brand.
here’s an even more surprising stat.
57% of consumers would have
favorable reviews and recommend a brand to their friends if it has an
website gives you the ideal platform to shape your brand image and make a
strong impression on your prospects. It can turn visitors into customers and
doubters into fans.
3. Generates Traffic from Multiple
Online and Offline Sources
are more than 3 billion active internet users, yet 93% of all online
experiences start with a Google search.
I’ve not even started talking about traffic from other platforms yet! Digital
and traditional marketing platforms such as social media, review sites,
brochures, etc., can also generate traffic.
miss out on all of that if you don’t have a website.
4. It’s the Central Hub for All Your Marketing Activities
Social media marketing, search engine optimization, email marketing, etc are great ways to create brand awareness and grow your business.
If you add a website to the mix, it connects all of your marketing activities spread across the internet (and even in the real world). Moreover, it becomes the central point where clients from different channels arrive.
It doesn’t only combine isolated promotional tactics into a well-integrated marketing strategy that powers your business growth. It also helps you calculate the ROI of your marketing activities.
5. Allows You To
Leverage Content Marketing for Your Brand
marketing is among the most cost-effective ways to build a strong brand image
and generate hundreds of leads for your business.
study shows that 60% of consumers in the U.S have made purchases because of a
blog post. Additionally, 61% feel positive about a brand if it regularly
publishes useful blog content.
that’s not all.
that publish blogs generate 97% more inbound links (to
improve SERP ranking) compared to a site without a blog.
you can’t have a blog if you don’t have a website first.
6. Helps You Turn Strangers Into Email Subscribers and Leads
a website allows you to leverage email marketing, one of the most powerful
marketing techniques, to its full potential
shows that for every $1 spent on email marketing, brands receive a staggering
$42 in return.
You can use content marketing, social media, search engines, review sites, etc. to route visitors to your website. You can then turn them into email subscribers using lead magnets or special offers once they click the bait.
Subscribers are your biggest business assets because they’re the people who trust you and willingly join your email list. They also have a higher chance to turn into paid customers than first-time visitors.
7. Gives You a
Platform To Sell Your Own Products and Services
a fast, well-optimized, and carefully designed eCommerce website you can
instantly tap into this market and take advantage of the eCommerce revolution.
that’s not all.
eCommerce website also increases your offline sales. A study by Google found that
51% of local product searches result in store visits by the customers. A
different study shows that 80% of shoppers compare prices online while shopping
the boundaries between online and offline sales have blurred considerably. That
is why it’s imperative to have an eCommerce website so that you don’t miss out
on potential customers.
8. Much Cheaper and Easier Than Conventional Marketing
Many small businesses still don’t have a website because they think it’s expensive to get one.
Trust me, in the age of 24/7 connectivity, not having a website costs more than getting an “expensive” one.
if you compare the average website costs over the last few years, you’d find
that getting a well-designed, fully optimized, and responsive website is much
cheaper today than it was just a few years ago.
Plus, thanks to the modern content management systems like WordPress, even people with limited technical skills can easily manage a website.
Can You Still Afford Not To Have a Website?
These are only some of the reasons why you need a website for your business today. I can go on and on about the reasons why you need a website for your business this 2019.
you don’t have one yet, you’re not only behind your competitors but also
nowhere on your customers’ radars.
You can change all that in just a few days by setting up a site that reflects your brand’s true values. Use it to engage with your customers, and automate your business completely.
to know how? Just shoot us an email and we’ll take it from there.