Attract more clients using the power of the internet
Did you know that the average person spends 24 hours on the internet in a week? This may be bad news for some people but for entrepreneurs, it isn’t. For entrepreneurs, it means that they have about 24 hours, every week, to attract clients or get traffic and leads using the internet. It’s not as easy as you think though since it requires strategic planning and innovation.
Considering these factors, how can you actually get traffic and leads effectively, then? How can you establish an online presence and take advantage of this opportunity? The answer is simple – you just need to create a website. Here are some of the pros of having your own website:
Pros of Setting Up Your Own Website
1. Affordable Cost
2. Potential to reach more people every day.
3. Enables your business to run 24/7.
4. Potential to get more clients.
These are only some of the advantages and disadvantages of setting up your own website. With these in mind, you must learn how to create and release content strategically. Send a clear message to your audience to urge them to take action. Most consumers tend to choose brands that call them to action rather than those which don’t have clear messages. A brand that has a clear vision that is conveyed effectively through content can outperform the competition.
This may lead you to ask, what does it mean for your business?
As mentioned, effective branding can give you a clear edge over your competitors. Everyone will immediately recognize your logo, your brand voice, your website. You’ll connect with people in a more meaningful manner. This may translate into increased site traffic which in turn, will increase your brand awareness. Once you’ve established your authority, you can then start engaging to your audience and convert them eventually.
And that means that they’ll share your content without even forcing them to do so. They’ll trust you. They’ll buy your products and services.
“Hey, that sounds cool and all… but you haven’t actually talked about HOW to create a brand”
You’re right. There’s a reason for that.
As mentioned, all of these are easier said than done. Despite being passionate about your business, there are some marketing aspects which you can leave only to the experts. These consultants can guide you step by step on how to implement strategies for you to achieve your goals.
Hence, it’s about time to step up in your race against the competitors by making your brand go online. Your competitors are already doing it, and it’s about time that you should too! Setting up a page and advertising online has been made easier, so there’s no reason to fall behind anymore.
We believe we are the people you’re looking for. We can help you create a brand that will represent your business and help it grow.
Whether you are building an app or a house, you need a design and a mind map to do it effectively. Similarly, before building a website, we need to map out its architecture. It means that you need to come up with website building strategies before you create a website. Your website’s structure may determine how good your user experience and help you reach your business goals. Moreover, when your user experience is great, your search engine ranking would do so, too. That is why designing your website in a way that is easy to navigate is important to retain the audience.
How can you build a good site framework, you ask? Below are a few website building strategies which you can use while building your website’s architecture:
5 Website Building Strategies that We Recommend
1. Identify your objectives
While building the website’s architecture, it is important to determine the goals of the business. This will allow you to make more sane decisions in designing your website. For example, if you want to sell a digital file like an ebook, then there must be a download button.
2. Know your target audience
It is very important to know your target audience’s preferences. The best way to do this is to observe how several members of your target audience use a sample page. What sort of navigation and information flow do they like? How do they like to receive information through your website? Should there be videos on your website? Do they go to the footers or the sidebar to find calls-to-action? This can make navigation for your consumers easier.
3. Know your content
Before you start designing your website, make sure that you have all your content planned out. To decide the best website architecture it is important to know what it is being structured for. If you structure it before knowing your content, you may waste resources from changing it from time to time. Also, using SEO in your content can really put you ahead in optimizing the website’s outreach.
4. Build strategic sitemaps
Before moving to how to design your website, it’s important to build a skeleton by putting down the navigations. How many pages your website needs to have? How should each page connect to the other and how to make your primary and secondary navigations work? To ensure web design efficiency, it is best to consult with experts from different from niches.
5. Keep a design-development equilibrium
The visual appeal of your website should not come at the expense of its wireframe development.
Broken codes, error in navigation, roadblocks faced by the users are examples of poor development. Hence, the collaboration between developer and designer is vital. In order to properly develop a website, its architect must have a great understanding of user interface and experience.
Measure the Success of Your Website Building Strategies
How can you measure the success of your website building strategies? You can do so by simply testing a prototype!
Once you have a business web page all set up, it’s best to observe your users’ behavior. How do they navigate the site? Do they run into any problem or difficulty?
Do they easily find calls-to-action? Asking these questions is necessary to ensure that you won’t have to modify it all the time and waste resources.
There is no standard, generic method in measuring the success of a website. Despite variations in quality standards, a successful website must be evaluated regularly to monitor their performance and continually improve it. This process, however, is not as easy as you think that is, it takes time, effort and resources. This is a necessary pain since your website has the power to help you get ahead of your competition. Hence, to create a successful website, you’ll need to know what to do before you launch the site and after.
What exactly makes a website successful? How do you set up your website for success both now and in the future?
Factors Affecting the Success of Your Website
There are several factors you should consider before you publish your ideas to your website. Here are some of the factors which affect the success of your website:
1. Clearly define your website goals
People build websites for different reasons and you should clearly define yours. These may range from setting one up for your business down to just trying to make a name for yourself.
Set a primary goal, and make a game plan on how to create a successful website for your brand.
1.1 Pick a domain and Hosting provider both of which must make sense
Pick a domain that makes sense to your business and one that would be easy for your audience to relate to.
For hosting, consider all the provisions in the hosting package and ensure the package suits your websites needs.
2. Select a sensible domain and hosting provider
Pick a domain that makes sense to your business and one that is relatable to your audience.
For hosting, consider all the provisions in the hosting package and ensure the package suits your websites needs.
3. Optimize your website’s design for your audience and for search engines.
A successful website should be accessible and easy to use and navigate, and your website should embody these, too.
Moreover, your core pages and landing pages should be structured in a way that optimizes your CTA.
4. It’s time for Design
Unless you are a developer, you have two options. These options are:
a) Use a website builder or
b) hire a professional designer.
A successful website builder would work best for basic sites with limited functionalities. For a serious design job, get a professional designer to help.
Also, consider which platform your website is built on.
5. Write your web content and optimize it for SEO
One of the most critical aspects of your website is your web copy. If you get it wrong, even Google will not forgive you let alone your readers. If you can’t do it right, get a copywriter to do your copy.
6. Review all your pages for errors and launch your site
Make sure you confirm all your pages to be free from common mistakes of design, content, and SEO. Check your pages and ensure all CTAs are working correctly and are clearly visible. Test your website across different browsers and device resolutions.
Post-Launch Strategies in Building a Successful Website
Now that your new website is up and gaining traffic, it’s time to make the next step. Here are some steps in building a successful website for your brand:
1. Monitor your site’s performance
- Understanding how your audience uses your website is important to ensure its success. Use analytics to understand your audience and traffic sources
- Use heat mapping and in-page analytics that will help you understand your website’s user experience
- Monitor any downtimes and talk to your hosting provider should you notice changes in uptime.
- Continue adjusting and optimizing your pages every so often based on the reports and feedback.
2. Listen and learn from your users and the community
- Read what your users are saying about your website’s user-friendliness and its content.
- Read comments on your blog, social media pages, analytics reports, customer service channels and touchpoints that you may have.
3. Implement post-launch SEO strategies and develop a marketing strategy/plan
It’s time to implement SEO strategies that you couldn’t do without the site. Get valuable backlinks, optimize your social pages, venture into YouTube and build your local SEO.
Your marketing plan should include things like paid advertising on all fronts and content marketing. Use tools to help you build your subscriber list.
In the end
Building a successful website requires strategy. It’s more than just putting pages together and advertising it on Facebook. Your website is your all-time marketing tool and the front door of your business. Make the best out of it, and you may just reach your marketing goals in no time.
Are there some ideas that we left out? Leave us a comment below…we’d love to hear how you are growing yourself and your business.
It’s not a secret that social media can play a great role in your marketing success. There are literally billions of social media users globally! The challenge? Doing it right. The core value of social media is the fact that you can build a relationship with your audience. Selling comes later.
By using social media channels you can grasp the opportunity to actually have a conversation with your audience and deliver exactly the right message. When you upgrade your social media posts you increase the chance of reaching your potential customers and create more leads.
Here are five proven methods of upgrading your social media posts to make them more visible which will help you to reach your audience even better.
1. Stop telling, start showing
A photo or illustration receives more shares, likes and comments than just texts or links. On social networks, we are impatient. Even more than we normally are! People can’t be bothered to read, so use images to get that desired viral post. Be creative doing so, try to put yourself in the shoes of your audience; what would you like to see? Also, try to surround your photo by white (empty) space. This makes your design modern, fresh and readable and will increase engagement.
2. Reuse your popular content with infographics
We all have posts or sections on a page which receive a lot of visitors. Somehow you managed to achieve the magic recipe for good content with that page. Great! Now, reuse that content and milk the success. How? By putting the information from that popular blog in a highly attractive infographic. You can do this yourself with free online tools like canva, or outsource it to an online freelancer. You will be surprised at how cheap you can get great results these days!
3. Tag Bloggers & Influencers if you quote them
Did you use some awesome quotes from other experts in your blog posts? Be sure to tag them in your social media messages while linking to your content. You will create an opportunity for backlinks and you show your audience that you know the experts in the fitness field. Plus the other influencers will appreciate the credit and may share some of your material in the future.
4. Use high-quality images
It’s nice to use a picture or photo. But it’s best if you use really outstanding quality footage. Never go for the cheap or corny route, because you will instantly devalue your brand. Also, if you just resort to a Google Image search and use that picture for your posts, chances are big that you violate an intellectual property right or two.
The key message: find legal photo’s which are looking great. The good news? There are resources where you can download free to use, high-quality stock footage. Sites like Pexels and Pixabay are frequented by many bloggers and social media managers. And that is directly the disadvantage of free images; after a while you will recognize the limited stock footage which is out there. It’s really demotivating to see your competitor use the same photo as you did last week. Having said that: there is absolutely no problem in using these high-quality stock photos when you get started. But consider going for a paid source as your business grows.
5. Use video for the best engagement
A video is, of course, the ultimate social media booster. With unlimited bandwidth and 4G, there is absolutely no excuse anymore for mobile users to not watch a video. So go ahead, create a stunning and inspiring video for your social media followers. If you do this well chances are high that you go viral.
With those 5 tips, we hope to help you boost your social media channels. Please let us know if one or several of our bits of advice have helped you with achieving your digital marketing goals for your fitness brand.
With social media, you can achieve many goals. If it’s content marketing, social selling or supporting your clients by answering their questions, social media is the ideal and accessible way to reach out to your target audience and grow your fitness and lifestyle brand.
The challenge with social media marketing is to keep consistency across the different channels you use. Especially with so much competition out there, it can be tricky to be unique but also recognizable on Facebook, Twitter, and Instagram.
The best method for creating consistency across the different social media channels is to brand your posts. That way people will instantly recognize where the post is coming from, whether they see it on Instagram or read it on Twitter.
We have listed 5 tips to help you out with branding your social media posts:
1. Create a Social Media Style Guide
This tip can be seen as an overarching must-have for the other tips to follow. This style guide is your go-to source in which you describe how your brand presents and interacts on social media. In this style guide, you describe the brand colors, the tone & voice, the way the logo can be used and other visual guidelines. Needless to say, even if it’s called a guide, treat it as an ever-evolving and changing document. It’s social media after all, and everything changes rapidly on it! The following 4 tips are topics which should be covered in your style guide:
2. Choose your color palette
At first thought, a color scheme might be not such big a deal on social media. But think again; it might be key if you want to achieve cohesiveness of your brand’s presence on social media. Consider your company colors and the style of your logo. Now select your main colors and use it consistently in the images that you post.
3. Choose your filters wisely
This one is especially important for your photo posts. Instagram alone offers around 24 filters. Which one do you choose? Well, it doesn’t really matter which filter is selected. It’s entirely up to your own taste. What is important to do, however; pick one or two filters and stick with them for all your posts. This helps to create a smooth and eye-catching view of your photos that people will associate with your brand.
4. Keep power over your logo
Your content is online recognizable mainly due to the smart usage of your logo. What is smart usage? Being consistent and strategic when and where you place it. In your style guide, you have to be very clear how this is done. Define how you want to use your logo on photos and videos by answering these questions:
- What are the dimensional parameters for the placement of a logo?
- Are there several versions of your logo available? Which ones should be used in videos and/or photos?
- What size should the logo have when it’s placed in photos and videos?
- How close to the edges of the photo or video should the logo be?
5. Be fond of your fonts
Fonts have a major role in brand recognition. It’s important to use the same font throughout different social media channels. Of course, you can’t select which font is used on Facebook or Instagram itself, but you can choose which font you use on your photos and videos. Once you have your font selected, make sure you are very clear in your style guide how it should be applied. Which size should it have, how big are headings and which colors are used are just a few of the important parameters that should be considered.
Branding your social media posts: easy and fun
Once you have set-up your social media style guide, it’s a matter of implementing it. This part is actually not so hard. You have defined all the tough decisions beforehand after al