Did you know that 64% of small businesses have a website? This means 36% still don’t.
Why does it matter?
Let me explain.
Around 51% of people who read a positive online review about a brand visit its website before making a purchase.
If you don’t have a website, you’re likely to miss out on such customers. This is why it’s imperative to have a modern, mobile-friendly, and responsive website for your business in 2019. If you still aren’t sure why you need a website for your business, it’s time to reconsider.
There are many reasons why you need a website for your business today. Let me quickly explain some of them.
Why You Need a Website for Your Business this 2019
1. A Website Is Your Brand’s Digital Real Estate
Real world businesses require physical premises, office buildings, and workspace to operate from. In the digital world, websites serve as your corporate headquarters.
It’s a place where clients can officially interact with you, learn about your brand and how it can help them.
You may think that you can do all of that using only social media, right? After all, 21% of small business owners still don’t have a website because they think social media is enough. This, however, is problematic.
You don’t own and control social media, customer review sites, online business directories, and all other third-party business platforms.
This means your business presence is dependant on someone else, which is a pretty risky thing to do.
If Facebook introduces an algorithm change or Yelp decides to delist your company, there’s nothing you can do about it.
A website, on the other hand, is the only piece of digital real estate that you actually own. It’s your dedicated space where you are in charge and don’t have to worry about anyone else taking control from you.
2. Builds Credibility and Strengthens Your Brand Image
A brand’s first impression plays a decisive role in winning or losing customers. A recent consumer study shows that an average person takes 7 seconds to form an opinion about a brand.
But here’s an even more surprising stat.
57% of consumers would have favorable reviews and recommend a brand to their friends if it has an impressive website.
Your website gives you the ideal platform to shape your brand image and make a strong impression on your prospects. It can turn visitors into customers and doubters into fans.
3. Generates Traffic from Multiple Online and Offline Sources
There are more than 3 billion active internet users, yet 93% of all online experiences start with a Google search.
According to the Local Search Association, 75% of local searches result in store visits by customers.
And I’ve not even started talking about traffic from other platforms yet! Digital and traditional marketing platforms such as social media, review sites, brochures, etc., can also generate traffic.
You miss out on all of that if you don’t have a website.
4. It’s the Central Hub for All Your Marketing Activities
Social media marketing, search engine optimization, email marketing, etc are great ways to create brand awareness and grow your business.
If you add a website to the mix, it connects all of your marketing activities spread across the internet (and even in the real world). Moreover, it becomes the central point where clients from different channels arrive.
It doesn’t only combine isolated promotional tactics into a well-integrated marketing strategy that powers your business growth. It also helps you calculate the ROI of your marketing activities.
5. Allows You To Leverage Content Marketing for Your Brand
Content marketing is among the most cost-effective ways to build a strong brand image and generate hundreds of leads for your business.
A study shows that 60% of consumers in the U.S have made purchases because of a blog post. Additionally, 61% feel positive about a brand if it regularly publishes useful blog content.
And that’s not all.
Brands that publish blogs generate 97% more inbound links (to improve SERP ranking) compared to a site without a blog.
But you can’t have a blog if you don’t have a website first.
6. Helps You Turn Strangers Into Email Subscribers and Leads
Having a website allows you to leverage email marketing, one of the most powerful marketing techniques, to its full potential
Research shows that for every $1 spent on email marketing, brands receive a staggering $42 in return.
You can use content marketing, social media, search engines, review sites, etc. to route visitors to your website. You can then turn them into email subscribers using lead magnets or special offers once they click the bait.
Subscribers are your biggest business assets because they’re the people who trust you and willingly join your email list. They also have a higher chance to turn into paid customers than first-time visitors.
7. Gives You a Platform To Sell Your Own Products and Services
eCommerce is the fastest growing industry in the world. By the end of 2018, more than 1.7 billion people made an online purchase at least once in their lives. That’s around 21% of the global population!
With a fast, well-optimized, and carefully designed eCommerce website you can instantly tap into this market and take advantage of the eCommerce revolution.
But that’s not all.
An eCommerce website also increases your offline sales. A study by Google found that 51% of local product searches result in store visits by the customers. A different study shows that 80% of shoppers compare prices online while shopping in-store.
Clearly, the boundaries between online and offline sales have blurred considerably. That is why it’s imperative to have an eCommerce website so that you don’t miss out on potential customers.
8. Much Cheaper and Easier Than Conventional Marketing
Many small businesses still don’t have a website because they think it’s expensive to get one.
Trust me, in the age of 24/7 connectivity, not having a website costs more than getting an “expensive” one.
Even if you compare the average website costs over the last few years, you’d find that getting a well-designed, fully optimized, and responsive website is much cheaper today than it was just a few years ago.
Plus, thanks to the modern content management systems like WordPress, even people with limited technical skills can easily manage a website.
Can You Still Afford Not To Have a Website?
These are only some of the reasons why you need a website for your business today. I can go on and on about the reasons why you need a website for your business this 2019.
If you don’t have one yet, you’re not only behind your competitors but also nowhere on your customers’ radars.
You can change all that in just a few days by setting up a site that reflects your brand’s true values. Use it to engage with your customers, and automate your business completely.
Want to know how? Just shoot us an email and we’ll take it from there.